Sonic is New Zealand’s premiere Surf Life Saving paddle board and surf ski manufacturer. A great family owned grass roots company with a young and energetic staff that live and breath the beach lifestyle.

This website was a rebuild for these guys, they had gone down the path of getting a website build previously, and hit every pot hole along the the way. Knowing how unhappy they were with their previous developer, I made every effort I could to make this as painless and smooth for them as possible. I think we got there despite a little drama with a less than satisfactory email setup from their previous company. I was also gob-smacked to see the rip off billing from their previous web company, charging them an outrageous $1000+ per year for domain and hosting (a charge I pass on without markup at less than $100 per year). I sometimes wonder how some people can sleep at night!

Using zen cart for their online ordering means they have a scalable e-commerce setup and full control over their existence. I’m confident this site will push their image and make life easer for them and their customers.

So check it out – Sonic Surf Craft NZ